Hey CEO, put your marketing in order!
Get all your business activities & touchpoints in one place
... and let your team improve them!
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Being a CEO can be tough. Ever caught yourself saying...?
- "I can't keep up with what's going on in my company anymore."
- "I want to see where we can save and make some money."
- "I want to see which activities are bearing fruit and which are a waste of time and money."
- "I want to know how clients see us."
- "I'm overwhelmed with reports and don't have time to read them."
- "I want to make sure we keep all our key knowledge in-house so we can easily manage whenever someone decides to leave."
If you did, we'll lead you Out of Dark!
1. Visualise your business activities & touchpoints
Because now you don’t have a clue, do you?
You’ll know about every single interaction a customer can have with your company, along with its details, up-to-date performance metrics, and the person responsible. You will have no problem asking your marketing and CX team the right questions.
2. Track only the important metrics
Aren’t you overwhelmed by all the numbers?
Collect just important data such as your Google reviews or NPS from your customers. You have all KPIs and their performance at your fingertips. Over time, you'll build up your company's historical memory. Make decisions based on hard numbers, not subjective feelings.
3. Get notified when something bad happens
Isn’t it better than finding out only when it’s too late?
Get automatic alerts when your activity metrics are out of the ordinary. You can't monitor everything 24/7. We can.
4. Make sure everyone on the team is replaceable
Did you hear about Key Person Dependency risk?
With all the touchpoint details and historical metrics accumulated over time, your customer journey map will gradually become a knowledge base of your customer-oriented operations. Even if your key personnel leaves, their knowledge of your ops will stay, and their replacements will have no problem taking over.
5. Help everyone in your company know your customers
Why should only the marketing department have that privilege?
Are your employees aligned on the particulars of the audience they’re supposed to serve and target? Create fictional characters (called personas) representing each of your target audiences. You can then assign these to individual touchpoints.
6. Lead your regular meetings with ease
Isn’t it long overdue to eliminate all ineffective communication?
Easily review the performance of your key metrics and related touchpoints, decide on what needs to be done, and come back to it at the next meeting! No need to spend time gathering data and creating reports.
By submitting your e-mail, you agree to the Terms of use.
Case study
See what your customer journey can look like
Let the numbers do the talking
Calculate how much money we can save you
Quick guide
6 steps to create a powerful customer journey
5/5
5/5
We deal with a lot of campaigns, communication, touchpoints in our daily business. Out of Dark allows me to have a perfect overview of all our activities, monitor the development of KPIs and see and understand the context.
